TOTM Coffee

Top of the Morning Coffee has a very set-in-stone layout and design for their coffee. To develop some variation in their design work, I created a new blend of coffee and designed the packaging with illustrative elements and new bold font choices. I tried to remain within the brand's current feel with the color choices and by including their sun mascot in a new way.

Software: Photoshop // Illustrator

Packaging

Illustration and Vector Work

Concepting & Rough Sketches

Flavor Concepting

Initial Concept #1

Initial Concept #1

Initial Concept #2

Initial Concept #2

Initial Concept #3

Initial Concept #3

Copy Writing + Layout and Character Sketches

Copy Writing + Layout and Character Sketches

Character Linework

Character Linework

Character Linework

Character Linework

Hand Lettering

Hand Lettering

Hand Lettering Attempts + Sketches (Unused)

Hand Lettering Attempts + Sketches (Unused)

There is more to see!

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