CLOAK

The CLOAK clothing brand often creates new logos for each new clothing line to keep the pieces feeling fresh and unique. Using a type-based approach and maintaining the brand's traditional identity, I designed a new badge logo, in addition to a small logo collection based on the main design for the clothing itself, labels, tags, etc.

Software: Illustrator // Photoshop
Badge Logo
Clothing Tags
Clothing Designs
Badge Collection
Process & Exploration
Sketches
Sketches
Font Exploration
Font Exploration
Rough #1
Rough #1
Rough #2
Rough #2
Rough #3
Rough #3
After choosing a path, I experimented with the layout and added additional information to the badge.
Color Exploration #1
Color Exploration #1
Color Exploration #2
Color Exploration #2
Ultimately, I chose the dark grey and white color scheme because it felt the most on-brand and classy. I also thought it could be used on all mediums and platforms without causing any issues with contrast and legibility.

There is more to see!

Ember & Earth
Pet Smart
Active Outfitters
Big Brothers Big Sisters
Posters
The Honest Company
Altered Spirits Distillery
Odds & Ends
Red Bull
TOTM Coffee
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