Software: InDesign // Photoshop // Illustrator
App Design




App Icon

App Concept & Moodboard


Ad Campaign







Web Ad

Social Squares



Ad Campaign Concept & Moodboard


Big Brothers Big Sisters is a wonderful company that connects "Bigs" with "Littles" to act as mentors and a resource for help. Bigs must connect with their assigned Little through their hobbies and interests to form a bond with them. To help with this process, I created an app that allows Bigs and Littles, or anyone, whether they are a part of BBBS or not, to find fun activities to do in their area that relate to their personal interests and needs. In addition to creating the app design, I made an ad campaign to promote it. I kept in mind BBBS's current branding and visual style during each step of the design process and branched out slightly to allow the app to have its own identity while still feeling connected to BBBS.