Software: Illustrator // Photoshop
Logo
In-Store Displays
Social Media Posts
Business Card
Website
Active Outfitters
Active Outfitters is a small activewear shop in Beaver Dam, WI, with minimal and outdated branding. In recent years, there has been an increase in young adults moving to Beaver Dam. I rebranded the business to create a motivational, approachable, energetic, and in-motion feel to target this inflow of young adults. Following the new brand identity, I designed a new logo, website, in-store displays, business cards, and a new and unique visual style for any future branding material.
